Developing Managing Products

Air Jordan this year played there cards right with the way they have been selling there sneakers & especially knowing which ones to release. There recently new product that was on the market & sold out the same day where the Air Jordans 13's released  a few yrs back in various colors. Why i say the Air Jordan brand played there cards right this year is because they chose a specific day to re-release these sneakers  rather than there usual time to release sneakers which is usually on a Saturday morning. The day they chose was 11/26/10 BLACK FRIDAY, the day they know everyone is out shopping. These sneakers where highly anticipated and talked about because they are retro pair of sneakers/collectors item and Air Jordan successfully did what they always set out to do and that is create a brand everyone loves.

Customer Relationship Management

The title here speaks for itself "Customer Relationship Management" better known as (CMR). Customer Relationship Management is a well planned out way for the business to keep & have a certain relationship with the customers and try to re-interest previous customers. The way to do this is by providing many different sources/outlets where the customer/client can keep in touch and follow up on the product or business  and in doing so you bring in new and old clientele. Air Jordan has had many different outlets one specifically http://23isback.com/ where people would be able to follow up on what different sneakers where coming out and if any retro Air Jordans were going to be re-released. But now recently Air Jordan has set up a new outlet where people can not only communicate with the brand itself but with each other and this new outlet is Air jordans new facebook & twitter accounts.
http://www.facebook.com/jumpman23
http://twitter.com/jumpman23

Integrated Marketing Communication

Integrated Marketing Communication is another way of promoting/advertising. In this case they do not mean the same thing but they some what have the same concept such as using the media, internet marketing, direct marketing,sales promotion,trade promotions etc...which usually helps to make your brand known due to the different types of tactics of getting the brand name out. Those are just a few things that integrated marketing communication deals with. For instance Dwayne Wades new Air Jordan commercial promoting his new sneaker. The concept of this commercial is basically saying Dwayne wade has Dominated Another day.This to me in the perfect example of Integrated Marketing Communication because it uses the media which will eventually hit the internet and then the rest of the market in the many different ways of marketing.

Dwayne Wade Dominate Another Day

http://www.youtube.com/watch?v=mxFjfiXmoqU

Product Concept

So as we all know Product concept obviously is the product itself. So you ask yourself how will this product benefit others and how will we sell it.Well most religious customers and i mean religious as in loyal usually buy the product because of it appearance and it style/color. Others buy it for a more fashion look, you got your true MJ supporter & also of course you have you basketball players who will buy these sneakers. You will never go wrong with a pair of any air jordans because the way there are designed are very comfortable due to the fact that they have to be able to withstand alot of running and weight becasue they where orginally basketball sneakers before they became more of a fashion trend. Product concept is very very important to the Air jordan team beacause there job is to provide a product that consumers will continue to purchase at whatever cost as long as they get what they want which is usually comfort and style.

Sales Promotion And Personal Selling

Sales promotion is a very distinctive way of getting a customer to purchase the product or service as fast as possible without thinking about it twice. Sales promotion usually involve coupons,refunds or rebates but in this case with Air jordan, Air jordan uses sales as a way of getting customers to buy the product usually a pair of jordans cost from 150-180 but by the time that a new pair/style comes out which is usually monthly or in 3 weeks the previous pair are one sale. Also if you order online they offer you free shipping to anywhere in the US for spending from $150-$200 dollars. Air jordan  not only uses online sales promotions but also threw different vendors that sell air jordans such as Footlocker, Footaction & Champs sports just to name a few.

Advertising And Public Relations

Air jordan is known for the way he advertises & his very unique logo which is him dunking. Air Jordan made a name for itself and one that will live on for generations to come. Air jordan also has a strong connection with the relationship with the public due to the sneakers he releases and knowing the style and the look people usually would go for and sell the most.  An example of this was the Air Jordan packages which bring two pair of jordans in one box which cost about $280. But what jordan decided to do was take two pair of existing retro jordans that would everyone would go crazy over and the twist was it would be two pairs that added up to the number 23 such as the Air jordans 11's and the Air jordan 12"s. Once the public got wind of this idea he came up with they fell in love with it, and since 2008 jordan has been putting these packages together. You can walk into basically almost any sneaker store and buy a pair of Air Jordans. His logo is known all over the world you can see it on phone booths,billboards, city streets as graffiti just to name a few.

Making your brand known around the world

The Air Jordan brand wasn't always know all around the world as it is at this very moment. This took a lot of hard work and a very good strong marketing crew getting his name out there which is what we call in business Global Marketing. There are alot of thing that play a role in getting your brand out into different parts of the world such as domestic marketing,international marketing, & multinational marketing.You also have Air jordan was a brand that gained momentum because of the face behind the sneaker which later on became the marketing plan along with the logo of Michael Jordan's famous dunk pose which became his advertisement where ever you saw this logo you know Michael Jordan was involved. Michael's sneaker is known and sold around the world because he not only was he the best to play the game but the way he marketed his brand and pushed it to be the best. He didn't just stop at one pair he kept on producing a product that stayed relevant to all demographic groups he has a brand that sky rocketed from the day the very first pair came out. Branching out into different ventures and places in the world once your business has blown up and has made a name for itself and is well know in the market you are in. Now getting it out to different places is the same process as trying to get it out in your hometown/state or w.e the case maybe. You need to check out your competition, who your target market is can they afford and will the buy the product etc..