Developing Managing Products

Air Jordan this year played there cards right with the way they have been selling there sneakers & especially knowing which ones to release. There recently new product that was on the market & sold out the same day where the Air Jordans 13's released  a few yrs back in various colors. Why i say the Air Jordan brand played there cards right this year is because they chose a specific day to re-release these sneakers  rather than there usual time to release sneakers which is usually on a Saturday morning. The day they chose was 11/26/10 BLACK FRIDAY, the day they know everyone is out shopping. These sneakers where highly anticipated and talked about because they are retro pair of sneakers/collectors item and Air Jordan successfully did what they always set out to do and that is create a brand everyone loves.