Integrated Marketing Communication

Integrated Marketing Communication is another way of promoting/advertising. In this case they do not mean the same thing but they some what have the same concept such as using the media, internet marketing, direct marketing,sales promotion,trade promotions etc...which usually helps to make your brand known due to the different types of tactics of getting the brand name out. Those are just a few things that integrated marketing communication deals with. For instance Dwayne Wades new Air Jordan commercial promoting his new sneaker. The concept of this commercial is basically saying Dwayne wade has Dominated Another day.This to me in the perfect example of Integrated Marketing Communication because it uses the media which will eventually hit the internet and then the rest of the market in the many different ways of marketing.

Dwayne Wade Dominate Another Day

http://www.youtube.com/watch?v=mxFjfiXmoqU