The title here speaks for itself "Customer Relationship Management" better known as (CMR). Customer Relationship Management is a well planned out way for the business to keep & have a certain relationship with the customers and try to re-interest previous customers. The way to do this is by providing many different sources/outlets where the customer/client can keep in touch and follow up on the product or business and in doing so you bring in new and old clientele. Air Jordan has had many different outlets one specifically http://23isback.com/ where people would be able to follow up on what different sneakers where coming out and if any retro Air Jordans were going to be re-released. But now recently Air Jordan has set up a new outlet where people can not only communicate with the brand itself but with each other and this new outlet is Air jordans new facebook & twitter accounts.
http://www.facebook.com/jumpman23
http://twitter.com/jumpman23
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