Product Concept

So as we all know Product concept obviously is the product itself. So you ask yourself how will this product benefit others and how will we sell it.Well most religious customers and i mean religious as in loyal usually buy the product because of it appearance and it style/color. Others buy it for a more fashion look, you got your true MJ supporter & also of course you have you basketball players who will buy these sneakers. You will never go wrong with a pair of any air jordans because the way there are designed are very comfortable due to the fact that they have to be able to withstand alot of running and weight becasue they where orginally basketball sneakers before they became more of a fashion trend. Product concept is very very important to the Air jordan team beacause there job is to provide a product that consumers will continue to purchase at whatever cost as long as they get what they want which is usually comfort and style.