Advertising And Public Relations

Air jordan is known for the way he advertises & his very unique logo which is him dunking. Air Jordan made a name for itself and one that will live on for generations to come. Air jordan also has a strong connection with the relationship with the public due to the sneakers he releases and knowing the style and the look people usually would go for and sell the most.  An example of this was the Air Jordan packages which bring two pair of jordans in one box which cost about $280. But what jordan decided to do was take two pair of existing retro jordans that would everyone would go crazy over and the twist was it would be two pairs that added up to the number 23 such as the Air jordans 11's and the Air jordan 12"s. Once the public got wind of this idea he came up with they fell in love with it, and since 2008 jordan has been putting these packages together. You can walk into basically almost any sneaker store and buy a pair of Air Jordans. His logo is known all over the world you can see it on phone booths,billboards, city streets as graffiti just to name a few.