Making your brand known around the world

The Air Jordan brand wasn't always know all around the world as it is at this very moment. This took a lot of hard work and a very good strong marketing crew getting his name out there which is what we call in business Global Marketing. There are alot of thing that play a role in getting your brand out into different parts of the world such as domestic marketing,international marketing, & multinational marketing.You also have Air jordan was a brand that gained momentum because of the face behind the sneaker which later on became the marketing plan along with the logo of Michael Jordan's famous dunk pose which became his advertisement where ever you saw this logo you know Michael Jordan was involved. Michael's sneaker is known and sold around the world because he not only was he the best to play the game but the way he marketed his brand and pushed it to be the best. He didn't just stop at one pair he kept on producing a product that stayed relevant to all demographic groups he has a brand that sky rocketed from the day the very first pair came out. Branching out into different ventures and places in the world once your business has blown up and has made a name for itself and is well know in the market you are in. Now getting it out to different places is the same process as trying to get it out in your hometown/state or w.e the case maybe. You need to check out your competition, who your target market is can they afford and will the buy the product etc..