The history behind the sneakers

Back in 1984 nike was struggling to keep there brand alive and relevant. So grabbed Michael jordan who was already marketing and sporting some of Nike's goods and appreal so they found a way to get Michael who was the hottest rookie in the NBA at the time to sign a sneaker deal with them.The first pair of nike air jordans where created by Peter Moore in 1985 and the colors consisted of black,white & red..