Air Jordans Strategic planning

Air Jordan is known world wide and so is its owner Michael Jordan. Micheal Jordan made a huge name for himself and was offered a great deal with Nike later on to branch out to his own without the nike stamp behind his sneaker. "Before the AIR JORDAN, all basketball shoes were white. This simple statement only begins to describe the sheer magnitude of the changes that were about to occur to the sport of basketball and to the athletic footwear industry once Michael Jordan entered the league. Since Michael’s arrival and the launch of the AIR JORDAN franchise, both the game and the industry have been utterly transformed." Till this very day a new pair od Air Jordans are release every month. Before when Michael was playing in the NBA he wore his own brand and it was to enhance performance and comfort while playing these days i think its more of a fashion statement, yes other do actually use them to play basketball but others where them because of the flashyness and the style that these sneakers contain.Michael Jordan created pairs of sneakers that will never go out of style and created a very goood reputation and him and his company know that. This is why they re-release these sneakers in different styles and what they call packages which is two pair of jordans in one box.  "Today’s AIR JORDANs continue to build on the franchise’s rich history of innovative design and uncompromising performance. Inspired by the greatest to ever play the game, the franchise continues to lead and shape the athletic footwear industry into the future. As Michael’s legend continues to grow, his legacy in the AIR JORDAN franchise lives on".